Red Bull have released their new look livery at an event in London today ahead of the new season.
The former world champions revealed the new concept in association with their new team wear provider, Puma. Gone is the chrome finish we’re all familiar with, to be replaced by a matte finish. The main colours of blue and yellow stay, as well as an updated looking red bull on the engine cover. The biggest change is the lack of purple, as well as the logo of long-time partner Infinity, and engine supplier Renault, disappearing. In addition to Puma, the team also carries the logo of the watch maker Tag Heuer, who Red Bull have lured away from McLaren.
When asked about the new design team boss Christian Horner was very complimentary. “Over the years we evolved a certain look but with the clean sheet of paper we had this time, we decided to do something very different. It’s innovative and aggressive. I think it will stand out on the grid and hopefully it will stand out in the mirrors of a few other cars.”
The car was launched by the team’s drivers. Red Bull kept their driver line up of 2015, with both Daniel Ricciardo and Daniil Kvyat back for another season. Red Bull face a difficult season following 2015. For the first time since 2008 the four-time world champions failed to win a race. On top of this they had a very public falling out with engine supplier Renault. They spent the vast majority of last season threatening to pull out if their engine situation was not sorted. However, at the eleventh hour a new deal regarding an unbranded Renault engine was agreed upon for one year, and the team are prepared for the new season ahead.
The livery was transferred onto an old car for the launch today. The new car, the RB12, will be kept under wraps till the first pre-season test on Monday.
Image credit: Red Bull Racing Press Release.
